Basic Business Management

Course id: 263
Duration: 3 days, 8 H per day


Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This three-day course provides essential learning for new business owners and managers, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.


No special requirements


Business owners, newly appointed managers, supervisors, any one is about to assume a managerial position or business leadership role.


By the end of this workshop each trainee will be able to:

  • Apply the best methods for creating, leading, and managing your own business
  • Establish an organizational framework through operations, finance, and leadership
  • Set up an effective and efficient system for hiring, retaining, and succession planning
  • Start researching and designing your strategic plan
  • Describe the essential elements of marketing, sales, and your company brand
  • Apply financial and accounting terms correctly


Day one:


Course Overview

  • Who are you and what are you about?
  • What is our business?
  • The owner’s role
  • Keeping things moving


Designing Your Organizational Structure

  • Beginning the idea to life
  • Leveraging structure
  • Looking at the options
  • Who is in charge?
  • Structural considerations


Introduction to Operation Management

  • Defining operation management
  • Types of operations
  • Practical application


Understanding the Financial Terms

  • Accounting terminology
  • Generally accepted accounting principles (GAAP)
  • Practical application
  • Key reports


Getting the Right People in Place

  • Six essential steps in hiring
  • Making connections


Day Two:


Getting Your Product Together

  • Inventory management
  • Understanding the Value Chain
  • Outsourcing options
  • Quality control


Building a Corporate Brand

  • Your brand
  • Brand names and slogans
  • Developing a slogan
  • Creating a visual identity
  • Working it out


Marketing Your Product

  • Introduction to marketing
  • Stage one: consumer and market analysis
  • Stage two: analyzing the competition and yourself
  • Stage three: analyzing distribution channels
  • Stage four: creating a marketing plan
  • Making connections
  • The final stage: implement, evaluate, review and revise
  • Leveraging social media


Selling Your Product

  • Building your sales force
  • The sales cycle


Day Three:


Planning for the Future

  • Introduction to strategic planning
  • The strategic plan pyramid


Goal Setting and Goal Getting

  • Setting achievable goals
  • Goals with SPIRIT
  • Getting into it


Succession Planning

  • What is succession planning?
  • Defining succession planning
  • The reason for supporting succession planning


Managing Your Money

  • What is a budget?
  • Managing your budget



  • Are you ready?
  • Sample codes of ethics
  • Your code of ethics


Building a Strong Customer Care Team

  • The pillars of success
  • The remaining elements
  • Developing and maintaining relationships


Training Employees for Success

  • Why continuous learning?
  • Making connections


Leadership Essentials

  • Leading and managing
  • Understanding your comfort zone
  • Managing performance