Basic Business Management

Course id: 263
Duration: 3 days, 8 H per day

introduction

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This three-day course provides essential learning for new business owners and managers, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Prerequisites

No special requirements

Audience

Business owners, newly appointed managers, supervisors, any one is about to assume a managerial position or business leadership role.

Objectives

By the end of this workshop each trainee will be able to:

  • Apply the best methods for creating, leading, and managing your own business
  • Establish an organizational framework through operations, finance, and leadership
  • Set up an effective and efficient system for hiring, retaining, and succession planning
  • Start researching and designing your strategic plan
  • Describe the essential elements of marketing, sales, and your company brand
  • Apply financial and accounting terms correctly

Content

Day one:

 

Course Overview

  • Who are you and what are you about?
  • What is our business?
  • The owner’s role
  • Keeping things moving

 

Designing Your Organizational Structure

  • Beginning the idea to life
  • Leveraging structure
  • Looking at the options
  • Who is in charge?
  • Structural considerations

 

Introduction to Operation Management

  • Defining operation management
  • Types of operations
  • Practical application

 

Understanding the Financial Terms

  • Accounting terminology
  • Generally accepted accounting principles (GAAP)
  • Practical application
  • Key reports

 

Getting the Right People in Place

  • Six essential steps in hiring
  • Making connections

 

Day Two:

 

Getting Your Product Together

  • Inventory management
  • Understanding the Value Chain
  • Outsourcing options
  • Quality control

 

Building a Corporate Brand

  • Your brand
  • Brand names and slogans
  • Developing a slogan
  • Creating a visual identity
  • Working it out

 

Marketing Your Product

  • Introduction to marketing
  • Stage one: consumer and market analysis
  • Stage two: analyzing the competition and yourself
  • Stage three: analyzing distribution channels
  • Stage four: creating a marketing plan
  • Making connections
  • The final stage: implement, evaluate, review and revise
  • Leveraging social media

 

Selling Your Product

  • Building your sales force
  • The sales cycle

 

Day Three:

 

Planning for the Future

  • Introduction to strategic planning
  • The strategic plan pyramid

 

Goal Setting and Goal Getting

  • Setting achievable goals
  • Goals with SPIRIT
  • Getting into it

 

Succession Planning

  • What is succession planning?
  • Defining succession planning
  • The reason for supporting succession planning

 

Managing Your Money

  • What is a budget?
  • Managing your budget

 

Ethics

  • Are you ready?
  • Sample codes of ethics
  • Your code of ethics

 

Building a Strong Customer Care Team

  • The pillars of success
  • The remaining elements
  • Developing and maintaining relationships

 

Training Employees for Success

  • Why continuous learning?
  • Making connections

 

Leadership Essentials

  • Leading and managing
  • Understanding your comfort zone
  • Managing performance

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Trainers

Dr. Said KAMHA